Port of Rotterdam
Seamless matchmaking between containers and their destinations.
Streamline is a digital platform that facilitates all transshipment-related container exchange between the depots, deep-sea, and short-sea terminals.
The Port of Rotterdam (PoR) is the largest port in Europe. Each year, millions of containers arrive that need to be distributed across multiple container terminals. With plans to release Container Exchange Route (CER) — an internal track that allows Shipping Lines to minimize the cost of exchanges — PoR, first, needed to develop the ability to facilitate transshipment of containers from within the port.
Together with the Port of Rotterdam, we converted the idea into a working prototype, in order to quickly validate with the end-users: Shipping Lines and transport companies. Ultimately, we gained valuable insight and feedback from the end-users, throughout the testing period, which helped shape the overall development of the beta.
We created a digital marketplace which is accessible for Shipping Lines registered with the PoR. Shipping Lines can upload their request for the container transshipment through a standardized format. The transport companies (also known as Inland Operators) can respond to relevant requests on the platform. Shipping Lines have the opportunity to choose the transport company and finalize the deal. Next, the transport details are sent to the appropriate parties and they are notified of the transshipment status. The added advantage with Streamline is that all digital operations can now be performed from the platform, without the user having to rely on others.
A matchmaking marketplace with a large crowd!
From prototype to production
Developing while end users are using the platform for over 2 years (2016 - 2018)
Accessible application optimized for Google Chrome
We made 3070 orders and shipped more than 30.000 containers.
Creating business value in collaboration with end users.
Throughout the development phase, we kept in close contact with the end users. We tested and validated the functionalities with them throughout the project. We could iterate and improve rapidly based on the insights gathered from these sessions.
Generating orders without interrupting user workflow.
Every day, a thousand containers arrive and depart the port. Strict planning is mandatory to keep up with speed. The users upload a file with all container-related information. The information is separated and grouped intelligently so the users do not need to perform additional tasks.
A clear, simple dashboard.
The overview always shows the latest orders so users can take the right actions. With one click, users are able to view a detailed screen where they can perform quick actions on offers they receive. They can also edit the order to account for the dynamic changes commonly seen in the shipping industry. Involved parties will, at all times, be informed about the changes.
Order insights and exporting.
The analytics page allows users to easily analyze executed orders and gain insights on their transshipments. From the analytics page, users are provided with additional insights that add value.