A behavioral change project for The Automobile Association (AA)
There are compelling arguments for companies to stimulate their employees to behave more (environmentally) friendly when using their company cars. Given the size of fleets, a concise training program can already lead to meaningful impact: significant reduction in greenhouse gasses and reduced accidents and avoidable loss of life.
AA drivetech, the drive-training subsidiary of the AA (Automobile Association) is operating Britain’s most successful training platform for corporate drivers. Through their Dutch Subsidiary VVCR, we were tasked with building their global drive-training platform.
For driverportal.org we have developed a comprehensive suite of training, tracking and simulation tools. Part of it is an e-learning module featuring content from Cito and Cranfield University, support for in car training and a dashboard with ranked metrics based on dynamic fuel and damage data that opens the door to competitions within departments and organizations.
We have created a competitive platform that is set on becoming the market leader in this rapidly growing marketspace.
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